Beeswax, the air purifying candle ingredient you need to rethink

Beeswax, the air purifying candle ingredient you need to rethink

Deciding which candle wax you burn in your home, is key to improving indoor air quality. 


Did you know that the air you breathe in your own home, can have a significant impact on your overall health and wellbeing? These days indoor air quality is one of the biggest product trends – seeing Dyson launch air purifying headphones and electric vehicles which can filter the surrounding air as you drive. And we’re here to tell you why this is one trend we are proudly jumping on the bangwagon of. 

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Something in the air tonight (and day)

Following the events of previous years, there has been a growing awareness of the negative impact airborne pollutants and contaminants can have on our everyday health. Poor indoor air quality can lead to a range of health problems, from persistent headaches and fatigue, to triggering skin allergies and respiratory issues - it can even worsen existing conditions such as asthma.


Indoor air quality can be affected by a number of factors, including the chemicals in your cleaning products to household dust, mould and the permeation of outdoor contaminants - and even the materials used in your furniture and flooring. But did you know that your beloved scented candles can also heavily contribute to indoor air pollution? Well, it doesn’t have to be that way….


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Beeswax’s natural super powers

Beeswax is not a new super-ingredient. It has been widely used for centuries in a variety of products from candles, cosmetics and even as a natural adhesive. Over the years it’s trademark yellowish colour and naturally sweet fragrance has seen it fall out of favour with other scentless and colourless alternatives, deemed more aesthetically pleasing. But as air quality becomes key for health-conscious consumers – beeswax is now seeing a revival in candle making – re-emerging as a healthier natural alternative to the industry standard, synthetic candles made from paraffin/mineral wax.


What’s all the buzz about? (buzz, bees - get it?) - well, beeswax candles don’t emit any harmful chemicals into the air, and they produce much less soot and smoke than even other natural alternatives. But what makes it truly unique, is that beeswax can also help to purify the air in your home. This incredibly versatile, natural resource releases negative ions into the air that binds to positively charged airborne particles such as dust and pollen, helping to neutralize pollutants and create a cleaner environment. Yup, you heard that right - beeswax purifies the air as it burns!


The benefits don’t stop there. By purifying the air, it gives the scent more room to breathe in your home – resulting in a more pronounced home fragrance experience. Beeswax candles also burn slower, so have a longer burn time - making them much more cost-effective than other types of natural candles. When ethically sourced, it can also help with protecting and reviving the declining bee population – which is key to biodiversity and global food security.


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Introducing our new air-purifying scented candles

With all these pros, and no cons in sight – we have spent months developing and testing new formulas to make all our new, signature and award-winning candles with a new beeswax blend. Combined with sustainable, Vegan soy to balance out the sweetness and add a creamy white finish. 100% plant-based, air purifying and with award-winning scents – our scented candles are a whole new level of scent scaping.


So, if you are on the hunt for a natural, eco-friendly and stylish way to light up your home - look no further than our ethically sourced beeswax and soy scented candles. Not only are they a trendy choice for the eco-conscious, but they also have numerous natural benefits that can improve your indoor air quality. So breathe easy and shop our new wax blend, launching firstly in our new SOFT LIFE candle collection – and following our clearance sale, we will be introducing our latest innovation to our LUCID DREAMS candle collection.


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