DAYDREAMIN' UK is a creative side hustle by Nottingham-based retail design strategist, Mike Tristram. An avid scented candle addict turned home fragrance mixologist, has evolved into a range of playfully risqué candle scents with our OG Lucid Dreams candle collection. Initially for for friends and family, then for fellow candle lovers.

We're now one the UK's most exciting, new independent candle brands. In the first 3 months of launch the brand was named 'Best Scented Candles' by British GQ then a year later named 'The Future of Home Fragrance' by STYLUS. In 2023 we became an award-winning candle brand, winning a Beauty Shortlist Award for our Founders favourite scent: MILE HIGH CLUB.




Did you know we spend 47% of our waking time daydreaming? And that positive daydreams are considered a type of personal 'dream therapy' that can alleviate stress and anxiety?

Neither did we, but once we did it sparked our imagination. We dug a little deeper and found that the 'therapeutic entertainment' of daydreams can range from sexual fantasies and mischief, to escapism and identity exploration. The latest research on neuroscience also shows that scent is the most powerful trigger to evoke daydreams. Inspired by this, we came up with the idea of creating scent-inspired daydreams - something completely new in the market - becoming the first neuroscent-focused candle maker. And as they say, the rest is history.


DAYDREAMIN' UK Lucid Dreams Candle Collection



Not looking to be just another traditional candle shop, DAYDREAMIN' is carving out its own niche. As we always say 'Vanilla was taken' - so we wanted to create something fresh, provocative and stood out from the crowd. So that's why we design for the pleasure rebels, the wellness curious and the shameless self-gifters; and who doesn't want to be ones of those! Everything we do is driven by our 3 values:

  • Pleasure Positive
  • Planet Conscious 
  • Design Indulgent

All our scented candles are dreamt up, developed and hand poured in Nottingham, UK - using only the most sustainable ingredients. Proudly niche, independent and non-toxic with all our candles containing air purifying properties. If you like what we're about, browse our collections, follow us on social and help support a small business. 


DAYDREAMIN' UK Scented Candles