OUR BRAND STORY
A CANDLE PASSION PROJECT
DAYDREAMIN' is a creative side hustle by Nottingham-based retail design strategist, Mike Tristram. An avid scented candle addict turned home fragrance mixologist, quickly evolved into a range of playfully risqué candle scents with our OG Lucid Dreams collection. Initially for me, then for friends and family, then for fellow candle lovers.
Now we're one the UK's most exciting, new indie candle brands. In the first 3 months of launch the brand was named 'Best Scented Candle' by British GQ, then again a year later by Grazia UK. In 2023 we became an award winning candle brand, winning a Beauty Shortlist Award for our Founders favourite scent: MILE HIGH CLUB.
DAYDREAMIN' : SCENT-INSPIRED DAYDREAMS
Did you know we spend 47% of our waking time daydreaming? And that positive daydreams are considered a type of personal 'dream therapy' that can alleviate stress and anxiety?
Neither did we, but once we did it sparked our imagination. We dug a little deeper and found that the 'therapeutic entertainment' of daydreams can range from sexual fantasies and mischief, to escapism and identity exploration. The latest research on neuroscience also shows that scent is the most powerful trigger to evoke daydreams. Inspired by this, we came up with the idea of creating scent-inspired daydreams - something completely new in the market - and as they say, the rest is history.
HOME FRAGRANCE WITH A TWIST
Not looking to be just another candle brand, DAYDREAMIN' is carving out its own niche. We wanted to create something fresh, provocative and stood out from the crowd. So why we might not be for everyone, we're here for the pleasure rebels and shameless self-gifters - and who doesn't want to be ones of those! Everything we do is driven by our 3 values:
- Pleasure Positive
- Planet Conscious
- Design Indulgent
All our scented candles are dreamt up, developed and produced by hand in Nottingham, UK - using only the most sustainable ingredients. Proudly Vegan, non-toxic, independent and gay-owned. If you like what you see browse our collections, follow us on social and help support a small business.
Happy DAYDREAMIN' 💙